Restigouche Regional Service Commission Brand Guidelines
Embarking on the journey with Restigouche Regional Service Commission, I was entrusted with the task of crafting a simple and comprehensive brand identity. Given only a logo and a tagline, my mission was clear: to establish a cohesive brand identity that resonated with the essence of the RRSC.
Their color palette, initially limited to the hues featured in their logo and tagline, required enhancement to achieve a more diverse and balanced range. Consequently, I introduced supplementary colors to enrich the palette and incorporated neutral tones to temper the vibrancy, thus ensuring a harmonious and versatile visual identity.
In my pursuit of visual coherence, I embarked on a quest to discover fonts, styles, and motifs that encapsulated the spirit of Restigouche Regional Service Commission. Through a meticulous selection process, I curated a palette of fonts and design elements that not only complemented their existing logo but also imbued the brand with a fresh sense of vitality and purpose.
Additionally, I undertook the remake of their logo since their original one had some defects and was only available in full color.
